Genre: What we picked

  So far we've researched the 3 genres of musicals, action, and thrillers. Three very contrasting genres of film, all having different effects on their audience. The musical genre being the more family-friendly genre. Appealing to a wider range of people. The thriller and action genre which have a few similar characteristics, attract viewers with their suspenseful plots. We decided to go with thriller genre. We feel like this genre's characteristics fit with the pitch of our film. This was probably the easiest part about this whole project. Genres enable the industry to divide up the range of films that can be made; the market is demarcated. Market research and the monitoring of audience trends inform the industry of what types of film are likely to do well at the box office; genres can therefore be targeted at the audience that exists for particular types of films. The Numbers has compiled a list of the U.S. market share for each genre from 1997 to 2017.  Adventure films released in movie theatres rank at the top for market share at 22.5%, followed by comedy at 21.49% and action at 18.25%. DreamWorks took an $87 million write-down on Rise of the Guardians… A few months later, it had to take a $57 million write-down on Mr. Peabody and Sherman, a film that cost $145 million to make and far more to market.” This was all a result due lack of marketing to the proper audience according to the genre. For a filmmaker, genre matters because it matches films to audiences. Some people will never willingly watch a documentary or a musical. Others will seek out sci-fi films like the future of the planet depends on it. By producing a film in a certain genre, filmmakers can appeal to a specific audience. The filmmaker’s side of the bargain is to meet the audience’s expectations.