Marketing Plan

 Before the platform release, advertising will only be located in the cities of the theaters showing the film. Transitioning to a wide release will call for an increase of the advertising. The out-of-home advertising includes billboards, bus advertising, and on-building ads. Print ads will be in various magazines and newpapers. On-building ads will be on large buildings on traf- fic-heavy streets or large highways in major cities. During the process of expanding to a wide release film the target audiences and the genral public need to become more aware of Many Faces. The cast members will all participate in a satellite media tour allowing cities all over the country to interview them. Pitches will be made to magazines and newspapers to persuade them to write about the upcoming film. Screening programs will be held at local college campuses with film schools including Chapman University, University of Southern California and University of California Los Angeles. As the majority of the crew on the film are women, there will also be screenings at women’s clubs around the Los Angeles area. These clubs include Women’s Twentieth Century Club and Woman’s Club of Hollywood. A premeire of the film will happen one week before it’s platform debut in Los Angeles. By inviting press to the premiere, there will be more coverage of the film. Publicity Strategy