Planning Blog for Nike commercial

Our group will be using the track to film our Nike commercial. The actor will walk up to the track with headphones on while music is playing in the background. He will have his Nike tracksuit on and will start warming up. Then he takes off his tracksuit and start putting on his Nike spikes and sprinting clothes. He will walk up to the block and get in.The camera will zoom in on his shoes and clothes. Emphasizing the product we’re trying to sell. The music will start to fade out as he is standing on the block then there will be complete silence and a sound will indicate for him to start running when he gets to the end the camera will zoom in on his face.



Props: Headphones, Backpack, and running blocks

Costumes: Nike Spikes, Warm-up clothing(Jacket and Pants), Black running shorts, running shirt

Location: On the track. He will be running. They offer a close to the ground feel and stability.

Schedule:

-10/10: Planning-

10/14: Storyboarding

-10/21: Film

-10/23: Editing

Backup Plan: In the case it starts raining then will have a race between students in the hallway. Student 1 will yell to another student “do you want to race?!” then student 2 will say yes and put on his nike shoes. Student 1 will put on a different brand that isn’t as fast as nike.There will be another student in the middle who will say go then the two students will take off. Student 1 will trip and fall while the student 2 runs ahead to the finish line. Student 2 will win the race because in this scenario Nike is the better shoe option. At the end the student 2 will say “ You could have...only if you had Nike” while holding the shoes up.

Props: Nothing

Costumes: Nike shoes, different brand shoe

Schedule:

-10/10: Planning-

10/14: Storyboarding

-10/21: Film

-10/23: Editing



Location: Hallway between office and gym